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Marcus Schögel
Zürich
Moderator/Speaker
Short Description
Associate professor of business administration at the University of St.Gallen (HSG) and Director of the Institute of Marketing (IfM-HSG)
Description
Marcus Schögel is associate professor of business administration with special focus on marketing at the University of St.Gallen (HSG) and director of the Institute of Marketing (IfM-HSG).
Academic education Marcus Schögel
Prof. Schögel studied at the TU Berlin and at the Free University of Berlin (Germany). He completed his doctoral degree as well as his habilitation at the ...
Marcus Schögel is associate professor of business administration with special focus on marketing at the University of St.Gallen (HSG) and director of the Institute of Marketing (IfM-HSG).
Academic education Marcus Schögel
Prof. Schögel studied at the TU Berlin and at the Free University of Berlin (Germany). He completed his doctoral degree as well as his habilitation at the University of St.Gallen.
Research focus and publications Marcus Schögel
His research focuses on the fields of strategic marketing, distribution, channel management, marketing innovation, and interactive media marketing. Prof. Schögel has also done research on current issues in marketing management and customer orientation and has completed several projects to these topics in cooperation with partner companies such as BMW, Henkel, Microsoft, McKinsey & Company, Sony, TUI, SAP, Microsoft, PriceWaterhouseCoopers, Swisslife, Zurich or Hilcona.
Prof. Schögel published more than 100 papers, articles and books covering topics such as strategic marketing, distribution and management of marketing innovations. Among the most important are: Innovation Driven Marketing, Interaktives Marketing, Management von Mehrkanalsystemen, Customer Relationship Management im Electronic Commerce und Principles of Channel Management.
Prof. Schögel is a member of the editorial board of the Journal of Organizational Virtualness and of the board of review of EM-Electronic. He is also co-editor of the academic journal „Marketing Review St.Gallen“.
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Business
Aperitif
Team event
Conference
General meeting
Corporate event
Launch party
Christmas party
Sports event
Gala
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Party
Private event
Wedding
Birthday
Social event
Engagement party
Bat/Bar Mitzvah
Baby shower
Political event
Christmas party
Sports event
Gala
Public
Congress
Fair
Party
Sports event
Corporate event
Launch party
Political event
Gala
Served Radius
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We travel up to
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Shipping
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Pick up
No
Languages
English, GermanSpeaker Categories & Topics
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Categories
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Entrepreneurship
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Topics
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Innovations
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Online Marketing
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Raphael
- Member since
- March 2020
- Spoken languages
- German