Christian Blümelhuber

Christian Blümelhuber: Good Marketing: On Efficiency, Elegance and Ethics.

Brands need to fascinate, not meet expectations! This is the motto of Prof. Dr. Christian Blümelhuber. Something similar could be said of the man himself and his lectures. An extremely original and innovative marketing expert and speaker, he enjoys great success speaking at company events. He takes his audience along on a journey into the world of consumers and the future of marketing. His lively and descriptive rhetorical style, examples led by practical orientation and funky slides guarantee that the content of his lectures makes a lasting impression on his audience.

Christian Blümelhuber is also a scientist of international renown. Since 2007, he has held the INBEV-BAILLET-LATOUR chair for Euromarketing at the Free University of Brussels. Prior to this, he was Associate Director of the Center on Global Brand Leadership at the Ludwig-Maximilian University in Munich. This is an international community initiative by universities of global renown, which explores scientific and practical issues surrounding brand management.

After completing his business studies at the Ludwig-Maximilian University in Munich, Christian Blümelhuber became a scientific assistant and associate at its Marketing Institute. He was subsequently appointed deputy head of the institute and led the Brand Management and Service Management research teams.

Topics

• Good Marketing: on efficiency, elegance and ethics
• Future Management: You don’t have a future; you have THREE
• Positioning: Live on stage
• Social (Media) – what else? Social media, Facebook or Pinterest – marketing present and future
• Marketing is porn, or: you are the brand
• The SEA of LOVE: a management 3×3 that brings emotions to the table
• Serial! The basic principle of modern contemporary

Christian Blümelhuber also offers lectures on marketing and strategy that are specifically tailored to the individual requirements of the organiser and audience.