Lukas Rössler

After his graduation from University (Vienna and Toronto) the New Media Marketing expert started his career in the Vienna based storytelling agency Explore, where he was involved in projects for companies such as the Austrian Post AG, BEWAG and Salinen Austria. In 2006, the Digital Native changed to ORF Online to become part of the leading team of Austria’s most popular online / offline project, the ORF-Ski Challenge.

In 2010, he founded the Innovators Agency fosbury_ with which he was able to attract national and international customers such as Nike, Post Finance Swiss, Oracle, sIT solutions, Raiffeisen Club, United Optics, STRABAG Real Estate, Austrian Convention Bureau, City of Linz, ESB Marketing Netzwerk, Salzburg Zoo, Wanderhotel Tirol Group, Xella and many more.

For his customers he applies his diverse passions and expertises in the fields of digital marketing, marketing trends, digital storytelling, as well as staging of experience and music.

Lukas coined the term ‚Events 2.0‘, a convergent approach that combines the best of both worlds online and offline. Storytelling is the link between these two worlds. This concept is also described in the book ‚The Business of Events Management‘ by John Beech, were he contributed his thoughts on “Events 2.0” as a co-author.

Lukas is unstoppable in the German-speaking world to consult international companies and associations in the area of New Media Marketing and to implement projects with his agency fosbury_. In doing so, he daily stretches his sensors to track down new trends. As a keynote speaker and university lecturer (WU Vienna, Donau Universität Krems, FH Kufstein,…) Lukas is on the road for more than 30 days a year.

His subjects:

• Marketing Trends & Innovations: The Fosbury Plan
• Digital Natives Marketing: Be You, Be Hero, Be Wow!
• eCommerce 2020: The (stationary) retail business in the online revolution
• The Future of Entertainment and Events