Julius van de Laar

Julius van de Laar: BIG DATA – The digital way to the White House.

Julius van de Laar is a political strategist and communications expert with strong campaigning experience. He has consulted politicians and political parties, non-governmental organizations and companies, developing strategies to achieve their goals: winning elections, advocating for issues, raising money, growing their membership and creating a movement.

During the 2008 and 2012 US Presidential elections, Julius van de Laar worked for Barack Obama’s winning campaigns in nearly a dozen states. There, he focused on reaching voters and gaining supporters by combining conventional campaigning tactics with the latest new media strategies. Since then, Julius van de Laar served as a senior strategist to Germany’s Democratic Party, as well as candidates across Europe, providing advice on campaign strategy, messaging and digital media.

Julius van de Laar is a frequent TV and radio analyst for current political events. He lectures at conferences and universities, gives workshops on campaigning and digital media and messaging and advises politicians and business leaders on strategic communication.

“Capital” magazine selected Julius van de Laar as one of the “Top 40 up-and-coming talents” in German politics.

Julius van de Laar speaking Topics:

• How can big data be used in marketing to effectively identify and approach target groups in the social web? Which factors are crucial in order to mobilize people with messages? Open up new vistas for your online campaign strategy based on professional data-driven management.
• Strategically sound and practically proven, Julius van de Laar shows with the help of concrete best-practice examples how campaigns can be successfully orchestrated and which strategies and tools lead to success.
• Van de Laar also illustrates how target groups can be mobilized with the support of technological innovation, data analyses and integrated multi-channel marketing. He also shows how the principles of communication can be transferred to Germany and corporate communications.

• How can big data be used in marketing to effectively identify and approach target groups in the social web? Which factors are crucial in order to mobilize people with messages? Open up new vistas for your online campaign strategy based on professional data-driven management.
• Strategically sound and practically proven, Julius van de Laar shows with the help of concrete best-practice examples how campaigns can be successfully orchestrated and which strategies and tools lead to success.
• Van de Laar also illustrates how target groups can be mobilized with the support of technological innovation, data analyses and integrated multi-channel marketing. He also shows how the principles of communication can be transferred to Germany and corporate communications.

The State Of The Race: Who has the edge in the race for the White House four months prior to the election date? Inside The War Room: What do the inner workings of a billion-dollar presidential campaign look like and how are decisions made? Integrated and data-driven campaigning: What roles do big data and micro-targeting play in digital campaigning and what can we learn from this? Status quo or change: What political consequences do we have to brace ourselves for?

As chief of staff in Ohio, Julius van de Laar also worked for Barack Obama’s second election campaign. Ohio is one of the key swing states – and was ultimately decisive in returning Obama to the White House for a second term as President of the United States.

Today van de Laar advises NGOs, political organizations and companies on strategic direction and the development and implementation of specific campaigns. He focuses on themes such as story-telling, multi-channel campaigning, membership recruitment and mobilization, fundraising, social media and digital CRM strategies.

Besides the above, he also comments and regularly offers analysis on current political affairs in the public media, holds seminars, workshops and lectures on topics such as digital campaigning, story-telling, fundraising and political communication.