Klaus Kobjoll

Not a classic seminar: Klaus Kobjoll’s lectures and seminars are all about guidance for total commitment. The thoroughbred entrepreneur and author of the book „Wa(h)re Herzlichkeit“ shows his tools for success. For Klaus Kobjoll companies are „playgrounds for adults“! And he distinguishes two types of entrepreneurs: Yes-butter and Why-notter and those who want to become one. To create a perpetual motion machine of success with teams, Kobjoll offers many tried and tested approaches. Whether Total Quality Management, strategic planning with an annual target plan, corporate mission statement, CIP (Continuous Improvement Process), or employee selection, leadership, motivation and assessment.

Klaus Kobjoll inspires because he does what he says.

He started his own business at the age of 22, has meanwhile mastered 10 company foundations – when the term „start-up“ was not yet in use – and knows what he is talking about. His entrepreneurial success is rooted, among other things, in his methodical enthusiasm as well as his constant and systematic rethinking, lateral thinking and renewal.

Success comes when you follow yourself. Numerous awards, including the European Excellence Award, confirm what can be achieved with planning, a clear vision and in a team.

• 9 x best conference or seminar hotel in Germany
• 2 x major German Marketing Award (HSMA
• 3 x highest German quality award: Ludwig Erhard Prize
• 1 x European Excellence Award of the European Foundation for Quality Management (EFQM
• 2003: EFQM Special Prize Customer Focus (EFQM
• 2004: Special Prize People Development 2004 (EFQM
• 2009: Admission to the German Speakers Hall of Fame
• 2011: Germany’s most customer-oriented service provider
• 2013: 1st place – Hospitality Award – 1st place – Great Place to Work – HR Award 2013 of the German Hotel Academy – Leader of the Year Award 2013 – of the Austrian trade journal Rolling Pin 2015: Best conference hotel in Germany ever (after winning 3 x 3 years in a row)
• 2018: Great Place To Work 2018: 1st place in the competition for „Germany’s Best Employers“

Main topics

The Schindlerhof in facts & figures

• The 7 key factors for success: With the individual – in the company – in your relevant market
• Building up competitive advantages that cannot be copied!
• The only things that cannot be copied are the relationships of a company to its employees and the relationships of employees to their customers!

Quality journey

• ISO 9001
• The EFQM Excellence Model
• The components of Total Quality Management
• Winning of quality awards, e.g. LEP (D), AQUA (A), EEA (Europe), ESPRIX (CH)

Personal success

• Professional success is not possible without personal success!
• Personal situation analysis
• aims in life / meaning of the own vision /
• Medium-term goals / personal annual target plan / time planning
• 3 guided individual work for the participants

Policy and strategy

• Corporate mission statement – Core passions – Core ideology
• Strategic planning (long, medium and short-term goals)
• The annual target plan in the company (SWOT analysis, portfolio analysis, the four core tasks of marketing, development of qualitative and quantitative targets)

The pillars of ethical corporate governance

• Trust and attentiveness
• Dealing with „difficult times“
• Employees
• Attitude / Rituals of recognition and appreciation / Assessment
• Motivation vs. motivation
• MAX – MitarbeiterAktienindeX, the innovative instrument for employee motivation

Leadership

• Central management skills
• Management principles / management tasks
• Promoting self-responsibility and goal orientation
• The importance of life cycles of people / teams / business units

Quality of service

• Hard and soft factors of customer satisfaction
• Competitive differentiation through service quality
• One-to-one marketing (individual services for regular customers)
• How do (customer) friendships develop?
• The 7 yes-sensors in the brain

„Marketing suction instead of marketing pressure through high service quality and enthusiastic employees! Enthusiastic employees are a prerequisite for high service quality. Regardless of whether someone is a producer or service provider in today’s world: competition is determined by service in all industries!“

TUNE „From TQM-dry to TQM-artful“!

• The management instrument for emotional values
• The display for climate and mood
• Total inspired
• Supported by safe, stable processes
• Naturalness creates well-being
• Energy

Glamour

What does glamour mean? How does a company become glamorous? Create suction instead of pressure!

Culture eats Strategy for breakfast!

Corporate culture is just another word for collective consciousness. A corporate mission statement is only the very first step on this path, all too often just a „chattering away“ on the philosophical level… We have to go from „design“ to „BE“.

The spirit has to be felt and experienced by everyone involved in the processes of the company. Whether customer, supplier or employee. Only then do the team members work as if it were their own company. Bosses then no longer need to work in the company, but only on it…

Employee communication 3.0

Optimal team development: MAX Toolbox – the holistic management and communication toolbox

… On this path we must take the youngest generation, our trainees and junior managers with us. This „Generation Y“ ticks completely differently when it comes to communication. This is why we introduced Communication 4.0 at Schindlerhof at the beginning of 2015.

Our good old mailboxes now only lead a shadowy existence and are only used for trade journals or glossy brochures. The ink in the postmarks has dried up. Whether duty rostering or suggestions for improvement, whether employee surveys or management evaluations, the further training offer or file notes, this and much more only runs online!

The speaker Klaus Kobjoll shows what had to be done and which measurable successes have been achieved through online communication. In times of the demographic change a good possibility to strengthen the employer mark clearly and to come to more initiative applications!